Client: BlueJay Travels & Tours
Industry: Travel & Tourism (India, Africa)
Website: bluejay-travels.com
Project Overview
BlueJay Travels, a growing travel agency with roots in Ajmer and branches in Africa, approached Smilewebtech to elevate their online presence. Their goals included showcasing global tour packages, increasing bookings, and providing seamless user experience across desktop and mobile platforms.
Objectives
- Modernize the user interface to reflect their international presence (India, Africa, UAE, Europe).
- Streamline navigation across services: flights, hotels, visas, insurance, B2B portal, and cargo services.
- Increase conversions for tourist and B2B partners through clear CTAs like “Plan My Tour” and “B2B sign‑up.”
- Communicate growth metrics: 5,000+ customers, 100 M+ turnover, 40+ airline/hotel partners
Challenges
- Presenting wide-ranging services—from cruise packages to forex and cargo—in a clear, intuitive layout.
- Integrating multilingual and multi-country contact details (Dakar, Jaipur, Conakry).
- Enabling scalable B2B features alongside a consumer‑focused front end.
Solutions by Smilewebtech
- Responsive UI redesign: Introduced clean, engaging hero sections (“Experience The World”) with simplified menu and service blocks.
- Streamlined information architecture: Organized services under clear categories (Tickets, Packages, Insurance, B2B) with direct calls-to-action like “Plan My Tour.”
- B2B Portal Optimization: Revamped partner onboarding page with user-friendly forms and highlights of exclusive perks (24/7 support, bulk tickets, cargo services)
- Multi-location contact modules: Designed dynamic contact blocks for each office (Dakar, Jaipur, Conakry) and included live email/phone links.
- Speed & SEO enhancements: Improved page load times and optimized metadata so BlueJay appears prominently in local and global travel searches.
Results
- Improved user engagement: Bounce rate decreased ~35%, session durations increased by ~50% within two months post-launch.
- Lead generation uplift: “Plan My Tour” and B2B sign-ups saw a 40% increase in submissions month-over-month.
- Enhanced brand authority: Clearly displayed growth stats — 5K+ travelers served, ₹100M+ annual turnover, 40+ partners — boosting trust.
Client Feedback
“Smilewebtech transformed our site into a sleek, intuitive experience—helping us attract travelers and B2B partners alike.”
– Team BlueJay Travels, Ajmer
Why Smilewebtech?
Thanks to a nuanced understanding of multi-regional travel businesses, we delivered a website that’s not just visually compelling—but truly performs: driving conversions, spotlighting services, and simplifying management.